How does Girls’ Generation’s Taeyeon spend her millions?

The K-pop idol shows off Louis Vuitton and Fendi fashion on Instagram, and gives gifts to K-drama friends like Girl’s Day’s Hyeri

South Korean singer-songwriter Kim Tae-yeon isn’t just recognised for her work with beloved K-pop group Girls’ Generation, but also for her soulful solo projects, since striking out alone as a solo Taeyeon in 2014.

It’s might be no surprise that the 32-year-old’s popularity both in South Korea and around the world has banked her millions, with net worth estimates starting at US$8 million, but how does she spend it?

She gives to charity

Taeyeon makes sure to 
share the fruits of her fame with those in need
. In 2019, she reportedly donated 100 million won (US$88,000) to the Korean Red Cross to provide disadvantaged women and teenage girls with health and hygiene products such as sanitary pads. Her generosity helped her become the first celebrity from North Jeolla Province to make the Red Cross Honors Club (RCHC), as its 132nd member. She has also held charity concerts alongside other Girls’ Generation members in support of multicultural families.

She prioritises her physical and mental health

In 2019, the idol opened up about 
her struggles with mental health and depression
 on social media. During an impromptu Q&A session on Instagram Stories, she revealed that she was on medication, saying, “I am working hard to get better through treatment with antidepressants.”

Taeyeon also keeps fit by doing Pilates, occasionally sharing snaps of her sessions with fans.

Her support for her friends is through the roof

Taeyeon keeps her friends close and is always quick to offer her support. She frequently sends 
coffee trucks to her actor friends’ film sets
, such as Girl’s Day’s Hyeri, fellow Girls’ Generation member Yoona and 
Super Junior’s Heechul
.

She has an eye for luxury

Taeyeon has a luxurious sense of style. Photo: handout
Taeyeon has a luxurious sense of style. Photo: handout

The singer has a passion for luxury brands, and lets fans in on her world of expensive clothes and accessories through her Instagram. One fan did a rundown of the brands that Taeyeon often wears in her posts, revealing that she seems to favour Louis Vuitton, Nina Ricci, Alexa Chung and Fendi.

She loves her cute grey poodle Zero

When it comes to Taeyeon’s grey poodle Zero, only the best pet food and accessories will do. In fact, she loves her dog so much that she even launched a clothing line in his honour, in collaboration with Korean brand SPAO, which made over 1 billion won (US$880,000) in less than four months. In keeping with her generous spirit, Taeyeon also donated a percentage of the proceeds to help abandoned pets and animals in South Korea.

Zero has appeared to be a constant support for the idol ever since she first welcomed him in 2017. She also created an Instagram account especially for her pooch, sharing plenty of adorable photos of them together.


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