The TAYLOR SWIFT Life

 Princess of Country


American singer-songwriter

HONORIFIC NICKNAMES FOR POPULAR MUSIC

America's Sweetheart

Princess of Country

Queen of Pop

Pop Titan

The Music Industry

Queen of Productivity

Pop Music’s Alexander the Great


INTRODUCTION


Born in West Reading, Pennsylvania, Swift relocated to Nashville, Tennessee, in 2004 to pursue a career in country music. She broke into the country music scene with her eponymous debut studio album in 2006, which featured the singles "Teardrops on My Guitar" and "Our Song". Swift rose to mainstream prominence with her second studio album, Fearless (2008), a country pop record with crossover appeal. Aided by the top-ten singles "Love Story" and "You Belong with Me", Fearless was certified Diamond by the Recording Industry Association of America (RIAA). Swift's third studio album, Speak Now (2010), blended country pop with elements of rock, featuring the top-ten singles "Mine" and "Back to December".

Drawing inspiration from various pop, rock, and electronic genres, Swift's fourth studio album Red (2012) saw her transcending her country roots. She moved to pop with her synth-pop fifth studio album, 1989 (2014), and expanded the electropop sound on her next two studio albums, Reputation (2017) and Lover (2019), which respectively embraced urban and retro styles. The four albums spawned a string of international top-five singles, including "We Are Never Ever Getting Back Together", "I Knew You Were Trouble", "Shake It Off", "Blank Space", "Bad Blood", "Look What You Made Me Do", and "Me!". In 2020, Swift experimented with folk and alternative rock on her eighth and ninth studio albums, Folklore and Evermore, whose lead singles "Cardigan" and "Willow" reached top-tier chart positions, and released the documentaries Miss Americana and Folklore: The Long Pond Studio Sessions.

With sales of over 200 million records worldwide, Swift is one of the best-selling music artists. Her accolades include 10 Grammy Awards (including two Album of the Year wins), an Emmy Award, 27 Guinness World Records, 32 American Music Awards (the most wins by an artist), and 23 Billboard Music Awards (the most wins by a woman). She ranked eighth on Billboard's Greatest of All Time Artists Chart, and as a songwriter, she was recognized in Rolling Stone'100 Greatest Songwriters of All Time (2015). Swift has been included in various power rankings, such as Time's annual list of the 100 most influential people in the world (2010, 2015 and 2019) and Forbes Celebrity 100 (placing first in 2016 and 2019). She was named Woman of the Decade (2010s) by Billboard and Artist of the Decade (2010s) by the American Music Awards.


PUBLIC IMAGE

Swift's personal life has been the subject of widespread media attention. In 2013, Abercrombie & Fitch marketed a slogan T-shirt with a "slut-shaming" remark directed toward her. The New York Times asserted in 2013 that her "dating history has begun to stir what feels like the beginning of a backlash". They questioned whether Swift was in the midst of a "quarter-life crisis". Swift is unwilling to publicly discuss her personal life; she believes that talking about it can be "a career weakness" 


IMPACT & LEGACY

Swift is one of the most-followed people on social media ;  She is known for her frequent and friendly online interactions with her fans. She has visited fans in hospitals and delivered holiday gifts to them by mail and in person, an event dubbed "Swiftmas" and considers it her "responsibility" to be conscious of her influence on young fans. She has called her relationship with her fans "the longest and best" she has ever had. Often labeled by the media as "America's Sweetheart", a sobriquet based on her down-to-earth personality. and girl-next-door image.


Swift's early career as a country singer-songwriter plays an important role in shaping the modern country music scene. New York journalist Jody Rosen asserts that Swift is the first country artist whose fame reaches the world beyond the U.S. Following Swift's rise to fame, country labels have become more interested in signing young singers who write their own music.


Publications consider Swift's million-selling albums in the 2010s an anomaly in the streaming-dominated music industry, following the decline of the album era. She is the only artist to have four albums sell over a million copies within one week since Nielsen SoundScan started tracking sales for the Billboard 200 in 1991.


In 2019, Swift was named Woman of the Decade of the 2010s by Billboard. and became the first woman to earn the title Artist of the Decade (2010s) at the American Music Awards.


AWARDS & ACHIEVEMENTS

Swift has won 10 Grammy Awards, an Emmy Award, 32 American Music Awards (most wins by an artist), 23 Billboard Music Awards (most wins by a female artist), 27 Guinness World Records, 12 Country Music Association Awards (including the Pinnacle Award), eight Academy of Country Music Awards, and a Brit Award. As a songwriter, she has been honored by the Nashville Songwriters Association and the Songwriters Hall of Fame, and was the youngest person included on Rolling Stone's list of the 100 Greatest Songwriters of All Time in 2015. At the 64th BMI Awards in 2016, Swift was the first woman to be honored with an award named after its recipient. Her albums Red and 1989 featured on Rolling Stone's 2020 revision of their 500 Greatest Albums of All Time.


Swift has sold over 50 million albums, including 37.3 million in the U.S., and 150 million singles worldwide. She has amassed more than 97 million units in global album consumption, including 54 billion streams, as of February 2020. In 2019, Billboard placed her eighth on its Greatest of All Time Artists Chart. Swift is the longest-reigning act of Billboard Artist 100 with 44 weeks at number one on the chart, the female artist with the most cumulative weeks (50) atop the Billboard 200, and the woman with the most Billboard Hot 100 entries in history (128). She is the second-highest-certified female digital singles artist (and third overall) in the U.S., with 134 million total units certified by the Recording Industry Association of America (RIAA).


Swift broke the record for the highest-grossing North American tour of all time with her Reputation Stadium Tour (2018). Swift is the world's highest-grossing female touring act of the 2010s decade. She also topped the magazine's list of the 100 highest-paid celebrities in 2016 with $170 million—a feat recognized by the Guinness World Records, and again in 2019 with $185 million. In 2014, she was named to Forbes30 Under 30 list in the music category[445] and again in 2017 in its "All-Star Alumni" category.[446] In 2015, Swift became the youngest woman to be included on Forbes' list of the 100 most powerful women, ranked at number 64. In June 2019, Forbes estimated Swift's net worth at $360 million. Swift was the most googled female music artist of 2019, and the highest-paid female musician of the 2010s, placing second on Forbes's list of Top-Earning Musicians of the Decade with earnings of $825 million.


PRODUCT ENDORSEMENTS


  Verizon Wireless' Mobile Music campaign

l.e.i. sundress range at Walmart and designed American Greetings cards and Jakks Pacific dolls



Sony Cyber-shot digital cameras.

CoverGirl spokesmodel

 Elizabeth Arden fragrances—Wonderstruck and Wonderstruck Enchanted.




Keds sneakers





Target



 AT&T 



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